Kelley Cheng is a Singaporean designer, with architectural education background, dedicating mostly to publishing and graphics, among various fields. She runs the design consultancy The Press Room and in her free time, she engages in activities that saves the earth and promotes human rights.

In the proposed fragment she reflects about the implications on design of cultural background and relative mindset, with specific reference to graphic design in English and Chinese.

www.thepressroom.com.sg/